For You notes

Reducing "show less like this" by 11% with NSFW filtering

Two weeks ago I started an experiment to use adult content labels in the For You algorithm with the goal to reduce the amount of unwanted content:

May 17, 2026

Making For You pay more attention to your older likes

Common feedback about 💖For You is that it is too reactive to your most recent likes:

May 08, 2026

NSFW in For You

your NSFW ≠ my NSFW

May 02, 2026

Dynamic time decay

When For You started I didn't have a way to tell which posts the user has seen. When the user refreshed the feed - they would get the same ranking of results.

February 01, 2026