Common feedback about 💖For You is that it is too reactive to your most recent likes:

Corey Brickley Illustration's avatar
1mo

the for you feed on here is based on likes and is gradually becoming all star fox themed for me

Marc Lanctot's avatar
1mo

Ok so I was wondering where the hockey fans were on Bluesky, so I searched one hashtag, liked a few posts, reposted one... ... and now my "For You" feed is ONLY Habs fans talking about the game 🤣🤣🤣 And I am totally ok with this! 😁 (Discover feed most unaffected.)

Jake Bailey's avatar
1mo

accidentally like one post for a moment, ruin your For You feed for a lifetime

To make it pay attention to your past likes I tested out a change where I give 10x less weight to your most recent likes compared to your older likes:

spacecowboy's avatar
2mo

I have not launched this fully yet and instead started another experiment which gives less weight to your most recent likes: - give 0.1 to your most recent like - 1.0 to your oldest like within 90 days window (max 500 likes) - all other likes are linearly scaled

A settings control labeled "Seed recency min weight" with a value of 0.1. The description reads: "Reduces the influence of recent likes. The most recent like gets this weight; the oldest like gets 1.0; in between is linear. 0 = disabled, 0.1 = mild dampening (e.g. most recent like counts 10x less than the oldest)." Below the text is a line chart showing weight on the y-axis (ranging from 0.10 to 1.0) and time on the x-axis (from "recent" on the left to "older" on the right), with a straight diagonal line rising from 0.10 at the recent end to 1.0 at the older end.

You can play with this parameter yourself in foryou.club/playground

I ran this change in an A/B test in For You for 27 days and it showed some positive results:

  • 0.3% more users found something to like on a given day

  • 0.2% more feed loads per user - more interesting content to scroll through?

  • 1.1% more likes

  • 2.2% fewer "show less like this" interactions

  • though also 1.8% fewer "show more like this" - unexpected, but at the same time it is a very rare interaction and could be noisy; compare +108K likes vs -580 "show more like this".

Here are the full results:

I enabled this logic for all users of For You this morning and I hope it will make your content more diverse and interesting!